We successfully launched Overfinch luxury SUVs in Scandinavia, handling both the branding and exclusive invitation strategy. The project focused on aligning Overfinch's premium image with Scandinavian tastes through minimalist, elegant designs. Our invitations targeted high-net-worth individuals, and the branding reflected Overfinch's craftsmanship and innovation. The launch was well-received, positioning Overfinch as a top-tier luxury SUV brand in the region.
The launch was a resounding success, with strong attendance from target groups and positive feedback on the branding and overall experience. Overfinch's entry into Scandinavia was well-received, establishing a foothold in the market and reinforcing its status as a leading luxury SUV brand.
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