For Michelin, we designed a pavilion that turned more than a century of history into something you could walk through.

Outside, a giant Bibendum and a living wall carrying the Michelin script drew people in from across the lawn. Inside, the story unfolded wall by wall: the vintage posters, the race to break 100 km/h in 1899, a champion in all categories and the road into the future.

We shaped the whole experience, from the spatial and exhibition design to the graphics, panels and print, all in Michelin’s unmistakable blue and yellow.