The Aurora
Branding, web, marketing, animation, event design for Scandinavia’s most premium event.
Featured project
EQT, Motikon, Vogue, Michelin, A Family Club, The Aurora, Villa Pauli, Lydmar Hotel, Turo, Tiesto, J.P. Morgan Private Bank, Overfinch, DIG Investment, Lamborghini, Overfinch, St Nobl, StudyFetch, Checkmate, Pat McGrath Labs, Cover Swim
Welcome, Linda!
A very happy welcome to Linda, our new Client Manager✦
Now playing at the Yuppie office
Render → reality
Every pavilion was designed in 3D before a single tent pole went up.
Reality
Render↕
Döbelnsgatan 55 · 15:00
"After all, there’s more to life than branding. Not much, but there is."
Overheard
Michelin
A timeline installation for Michelin’s 150th anniversary, with their original logo brought back to life.
A new identity for a climate fintech. Under wraps until January.
Coming soonStadium-scale visuals for Tiësto’s planned Super Bowl LVIII show.
On the water
Riva, Princess, Dreamline and Goldfish, lined up at the pier.
St Nobl
Branding the hardest table to book in Sweden. Identity, illustration, web, print and uniforms for a restaurant with a tennis club soul.
New case studyBranding a disruptor in the AI insurance industry
Coming soon“Yuppie is the agency for brands that can, but won't, behave.”
What we can do for you
Brand identity
Logos · Type · Colour systems
Brand strategy
Positioning · Naming · Tone of voice
3D renders
Products · Spaces · Events
Animation
Motion · Logo reveals · Social
Copywriting
Taglines · Web copy · Manifestos
Digital design
Presentations · Ads · Newsletters
Website design
Concept · Design · Build
UX/UI design
Apps · Flows · Prototypes
Social media
Content · Strategy · Templates
Marketing
Campaigns · Launches · OOH
Print
Books · Invitations · Packaging
Event
Concept · Production · Signage
Vested interests
01Big ideas.
02Strong opinions.
03People with something to prove.
04High standards.
05Low egos.
06Getting a little carried away.
07Making business personal.
08Taking risks.
09Trusting your gut.
10Good company.
11Good times.
Vogue Scandinavia’s recap of The Aurora 2026 ↗
Overfinch Scandinavia
Invitations for the Scandinavian grand opening: fine vehicles and private aviation under one roof.
Aa
Instrument Serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
Typefaces we are liking this month.
Art at Lydmar Hotel
A photo book of the art on the hotel’s walls, where guests feel more like friends welcomed into an art-filled home.
Branding an AI-powered learning platform
How to brand an international members club in Scandinavia
BMW, Koenigsegg and J.P. Morgan, Riva, Vogue, Hästens, Mercedes Benz and Ferrari partnered with the brand we created.
Find out more about us →
Meet the people behind the feed.
The Aurora
16,400↑ from 0
visitors in year three. From a bold idea to Scandinavia’s premier car and lifestyle event, with all branding and marketing by Yuppie.
0 → 16,400 in 3 years
We’re hiring a Motion Designer
Stockholm or remote
Are you the client
for us?
Welcome, Linn!
More talent in the building. Say hi to Linn, our new Brand Designer✦
Vogue Scandinavia Lounge
A lounge rooted in Scandinavian design, nature and refined materials.
Watch the aftermovie
Three days, 16,400 guests and a lot of horsepower in two minutes.