The Aurora

WHEN YUPPIE FIRST STEPPED INTO THE WORLD OF THE AURORA, IT EXISTED ONLY AS A BOLD VISION—ONE WE’RE INCREDIBLY PROUD TO HAVE BROUGHT TO LIFE. IN JUST ITS SECOND YEAR, SCANDINAVIA’S PREMIER CAR AND LIFESTYLE EVENT ATTRACTED AN ASTOUNDING 15,000 VISITORS. PRESTIGIOUS PARTNERS LIKE BMW, KOENIGSEGG, AND JP MORGAN JOINED FORCES WITH THE AURORA BRAND TO CREATE A TRULY INTERNATIONAL CELEBRATION FOR CAR ENTHUSIASTS EVERYWHERE. FROM BRANDING, WEBSITE, AND PRINT MATERIALS TO MARKETING CAMPAIGNS, BILLBOARDS, VIDEO PRODUCTION, AND BEYOND—YUPPIE CRAFTED EVERY DETAIL. IT WAS AN UNFORGETTABLE JOURNEY AND AN EXHILARATING SUCCESS.