Michelin

TO CELEBRATE MICHELIN’S 150TH ANNIVERSARY, WE HELPED BRING THEIR RICH HISTORY TO LIFE BY DEVELOPING AN INSTALLATION IN THE FORM OF A TIMELINE HIGHLIGHTING THEIR KEY MILESTONES AND INNOVATIONS. AS PART OF THE TRIBUTE, WE REVIVED THEIR ORIGINAL LOGO—CONNECTING THE BRAND’S DEEP HERITAGE WITH ITS ENDURING LEGACY OF EXCELLENCE. THE RESULT WAS A THOUGHTFUL BLEND OF PAST AND PRESENT, HONORING 150 YEARS OF MOTION, PROGRESS, AND IDENTITY.