When Overfinch came to Scandinavia, Motikon asked us to make its arrival feel as bespoke as the cars themselves.

Overfinch redefines Range Rover and Land Rover models, creating bespoke vehicles that are innovative and spectacular. For its Scandinavian grand opening, hosted by Motikon at the Industriflyg hangar in Stockholm, we created the identity for the whole evening.

From the digital save the date and printed invitations to the welcome programme guests held on arrival, every touchpoint carried the same dark, quiet confidence. An evening of craftsmanship, heritage and luxury, among the cars, a helicopter and a private jet.