StudyFetch turns any course material into flashcards, quizzes and a personal AI tutor. We gave it a brand as curious as the students who use it.

Built around the line “Unleash your spark”, the identity pairs an editorial serif with a warm, hand-drawn world of students, laptops and one very loyal dog. Every illustration moves, so the brand feels alive wherever it shows up.

From the logo animation and tagline to product screens, website, social, billboards and merch, Yuppie shaped every touchpoint of the new StudyFetch.