The Aurora logotype on evergreen
01  Overview

When Yuppie first stepped into the world of The Aurora, it existed only as a bold vision. One we’re incredibly proud to have brought to life.

In just its second year, Scandinavia’s premier car and lifestyle event attracted an astounding 15,000 visitors. Prestigious partners like BMW, Koenigsegg and J.P. Morgan joined forces with The Aurora brand to create a truly international celebration for car enthusiasts everywhere.

From branding, website and print materials to marketing campaigns, billboards, video production and beyond, Yuppie crafted every detail. It was an unforgettable journey and an exhilarating success.

The Aurora colour palette, from Highlight to Evergreen Dark
The Aurora colour palette, continued
A hand on an evergreen race car door marked The Aurora
Guests walking past The Aurora wayfinding on the lawn
The Aurora wristband on a driver’s hand at the wheel
Champagne on ice in the garden
The Aurora in the newspaper
Guests embracing at The Aurora
The Aurora wristband detail
Crowds at The Aurora entrance gate
A guest wearing The Aurora lanyard
The Aurora programme graphic
Aerial view of guests at The Aurora pavilion
Classic car interior detail
Two purple Lamborghini Diablos on the lawn at The Aurora
Lilac buckle shoes and denim on cobblestones
A red car transporter with open doors framing the sea
Client
The Aurora
Role
Brand creation
Deliverables
Branding / Event production / Web / Marketing / Copywriting / Strategy / Animation / Print
Year
2023–current